Our story
Four decades of watching technology change how leaders lead, and learning what actually helps them adapt.
Our timeline
Four decades, one thread
1981
The Personal Computer Changes Everything
Grant managed the IBM PC's introduction into Europe and Canada, his first front-row seat to a world-changing technology. The lesson that stayed with him: transformative technology only matters when leaders know how to bring their organizations with them.
1993
Building Across Borders
Co-founded a consulting practice in the Netherlands, helping organizations navigate change across Europe.
2000
A Practice Built on Real Organizations
Built a U.S. practice around organizational development and strategy for two decades.
2022
A Familiar Pattern, A New Technology
When ChatGPT launched, Grant recognized the shape of it immediately. He'd watched leaders navigate this kind of disruption before, in the '80s and in the '90s. He began helping leaders think clearly about AI, not chase it.
2024
BBTx.AI: The Next Chapter
Grant launched BBTx.AI to bring 40+ years of leadership judgment to how organizations navigate AI. Not a pivot into a new industry, the same work, applied to whatever technology leaders are wrestling with next.
What drives us
The judgment behind the work
01
Leadership before technology
The right tools mean nothing without the right leadership. We start with your people, your structure, and your goals before we ever talk about AI.
02
Clarity over complexity
I've sat in enough meetings where the smartest person in the room made things more complicated, not less. My job is to cut through that, tell you plainly where you stand and what to do next.
03
Honesty over comfort
We tell you what your organization needs to hear, not what sounds good in a meeting. That directness is not a risk to the engagement. It is the value of it.
04
Capacity over dependency
I've watched too many consultants build a business on being needed forever. I'd rather work myself out of a job, your team should be able to lead without me in the room.
Ready to thrive in a complex world?
Talk to us about your goals. We'll help you assess readiness, choose the right path, and deliver measurable results.